The German motorcycle magazine 'Das Motorrad' published the first interview with the new owners of Moto Morini. On behalf of their company 'Eagle Bike', Sandro Capotosti and Ruggeromassimo Jannuzzelli (pictured above) confirmed that production of Moto Morini models based upon the 1200cc v-twin engine, will re-start in April 2012. On Moto Morini's 75th birthday, a Cafe Racer 'Rebello' will be available as a limited edition.
The new owners explained their plan, that Moto Morini's new bikes will only be available through the internet! There will be many more colours and options to choose from. Potential buyers can book a (cheap) flight to Bologna. They will be collected by a representative of the company. At the factory, they can test ride any of the 1200cc models/versions. Customers can then put their dream bike together from all the options/colours/accessories and place a final order.
If this happens, Moto Morini will no longer have 'national importers'. Dealers will become 'bases', earning their money through servicing the bikes and the sale of accessories. They do not have to buy and pre-finance new motorbikes since customers purchase directly from the factory in Bologna.
With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.
Based out of Milan, the two entrepreneurs formed the company “Eagle Bike” to act as the purchasing entity, which bid 10,000 over the asking price, thus assuring a sale during this second auction of Moto Morini. Moto Morini originally went on the market with a €5.5 million price tag for the company and its premises, or €2.6 million for just the brand and its related assets. When no bids were received at this price point, Moto Morini’s administrator lowered the prices to €4.65 million and €1.95 million, respectively.
Malcolm Anderson from New Zealand has made up some superb looking metal enamle badges for the Morini. These include tank badges, side panel badges for the 350 and 500 and top yoke Sport badge. Malcolm lived in Melbourne between 1983 and 1989 and was a part of the Morini Club scene in those days. He owned a 1979 500 Strada and 1976 3 1/2 Sport which he brought back to NZ, He still has the 3 1/2, see Morini Register . He has provided a couple of new photos of the old club from the eighties - see Morini Club.
See www.morinibadges.com for a look at the badges.
Author: Massimo Clarke
Publisher: Giorgio Nada Editore
Publishing Date: 2009
Text: Italian only Binding: Hardbound Pages: 240 Size: cms. 26x25 COL Pictures: 330 B/W Pictures: 202
Copies are avaiable at $75 plus postage. I have 3 copies left. Please email if you want one.
if you have any suggestions for improving the site or questions on Morini