We can have a bio, some music samples and all manner of exciting things for people to read - each accessed by clicking on the relevent toolbutton at left.
AND they'll have the same banner, toolbar and links at bottom all the time they're reading or listening or looking!
Text inserted here will wrap around onto the next line depending on what screen size individual surfers are using - so if they have a big screen size set (like us it will look like this - but if they are using the 800 x 600 screen size the text will automatically wrap around and thus look neat and custome-sized for them.