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Tourism will be the big winner from the Sydney Olympic Games.
Over 1 Million international visitors and countless more from
interstate will travel to Sydney solely for the Games, with the
majority of accommodation in Sydney being booked out for more
than 2 years.
Visitor Information Centres across NSW have had their phones
running off the hook since 1994 when Sydney won the games. The
Sydney Airport link has been opened and links the Campbelltown/East
Hills Line to the Airport, via Wolli Creek in the south, underground
to the International Terminal, onto the Domestic Terminal, Mascot
and Green Square coming out just south of Sydney Central Station.
From Central Station, trains to almost every major town in New
South Wales depart as well as interstate to Canberra, Melbourne,
Brisbane, Adelaide, and Perth.
The Olympic games have and will continue to boost Sydney's profile
as an international tourist destination, with at least 1 million
more people expected to travel to Sydney each year after the Games
round up in September.
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While the spectacle that is the Olympic games presents itself
to the world, behind the curtain, the Australian economy will
be the main beneficiary. The Olympic games mean the following
for Australia:
- Increased tourism (see above)
- Increased (GST) taxation revenue
- Increased consumer spending for Australian businesses
- An increase in the $A due to increased demand
- Increased employment opportunities
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The Olympic games, however, will only provide a once-of benefit
to Australia. The benefits will only remain short term. With this
are the after-games problems, where many fear, the assumptions
listed above, will be reversed.
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CC Amatil Australia (the distributors of Coca Cola products) are
perhaps the best example of Australian business taking advantage
of the 2000 games. Coca Cola has been the major sponsor of the
Olympic Games for over 50 years, each year making a greater impact
on the games. In 1996, the Atlanta games were for the most part
the Coca Cola games with the whole state of Georgia covered in
red and white.
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In Australia we shouldn't be expecting any different.
Coca Cola has been strategically planning its marketing
plan for the Olympics since we won the bid in 1992. Since
that time, everything from distribution times to methods
of distribution down to the last detail. Coke will be dispensed
free inside the Olympic venues.
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Where is the nearest competitor, Pepsi, in all this... nowhere.
The Olympics mean business for Australia. If you're not with the
Olympics your not doing good business.
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The thoughts of Australians are many and varied. Some Australians
think that the Olympics are just a shambles, with all the scandals
that have occurred over the past few years in the lead up to the
Olympics. Others think that Australia has spent too much money
on building the brand new buildings, and these buildings will
just be a waste of money in the future. Yet others think that
the Olympics are the best thing that could happen to Australia
and Sydney in terms of exposure to the world. But the overall
sentiment, especially as the torch nears Sydney, is that the Olympics
will be a success.
As Australians we now have a sense of pride as we invite guests
over to enjoy the delights our home, Sydney, offers. As the Olympics
near, we are excited and anticipate our visitors' arrival. This
is Australia's biggest barbecue and we want to make a good impression
on all the friends that pop around. Many of us feel so great,
we just walk right up and say G'day! We all share the true Aussie
spirit!
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