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HOW TO CONDUCT FEASIBILITY STUDIES FOR TOURISM PROJECTS
Designed to reduce risk and assist in obtaining finance, this manual is an invaluable guide for those intending to start or develop any type of tourism project. Each phase of the feasibility study is explained, taking the project from the initial concept, through the location evaluation process, determining market viability and economic feasibility, to preparation of a report suitable for submission to financiers.
Contents:
- Introduction
- Planning the Feasibility Study
- Where to Find Tourism Facts, Figures & Information
- Initial Research
- Market Analysis
- Financial Feasibility
- Environmental Impact Study
- Structuring & Writing the Feasibility Report
- Report Production
62 pages, coil bound - $52.80 Inc GST
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HOW TO ESTABLISH HOST FARM VENTURES
Gives comprehensive guidelines to assist primary producers considering diversification into tourism.
Contents:
- The Demand for Farm Tourism
- The Market
- Planning the Venture
- Accommodation
- Planning Visitor Activities & Recreation
- Children’s Holiday Camps
- Setting the Price Structure
- Management
- Booking Procedures & Marketing.
55 pages, coil bound - $40.70 Inc GST
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HOW TO ORGANISE SPECIAL EVENTS & FESTIVALS
Compiled for clubs and associations and event committees in regional areas, this popular publication provides step-by-step guidelines for organising any type of special event.
Contents:
- Introduction
- Characteristics of Special Events
- Planning an Event
- The Initial Consideration
- Lead Time
- Developing the Action Plan
- Establishing the Organising Committee Structure
- Budgeting & Financial Management
- Compiling an Asset Register
- How to Gain Sponsorship
- Preparing Submissions to Sponsors
- Event Planning: 19 Key Issues
- How to Promote the Event
- How to Conduct a Post-Event Evaluation
- 140 Item Checklist
61 pages, coil bound - $40.70 Inc GST
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HOW TO ESTABLISH & OPERATE A VISITOR INFORMATION CENTRE
Based on extensive research and inspection of over 300 visitor information centres, this comprehensive manual highlights and explains the key issues involved in assessing the need and opportunity, planning the facility, and day-to-day operational requirements for an information centre in any location.
Contents:
- Visitor expectations
- Feasibility assessment checklist
- Accreditation
- Location, signage and parking
- Centre design criteria
- Operational issues including: essential information resources, brochure display management, handling complaints and provision of after-hours information.
- Marketing the centre
- Business plan checklist
- Booking services
- Volunteer recruitment, management and training
- Visitor guidebook stock control and distribution records
- Roadside information bays
- Sample forms
- Compiling an Operations Manual
72 pages, coil-bound - $52.80 Inc GST
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HOW TO PUBLISH PROFITABLE TOURIST GUIDEBOOKS
Shows how to establish a tourist guidebook publishing venture. Although the manual specifically deals with the publication of guidebooks, the principles can be applied to any type of tourist literature and maps which carry paid advertising.
Contents:
- Introduction
- Planning the Guidebook
- How to Determine the Editorial & Map Content
- How to Cost the Guidebook
- How to Calculate the Advertising Rates
- Selling the Advertising Space
- Distribution
- Production Checklist.
29 pages, coil bound - $28.60 Inc GST
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ACHIEVING FINANCIAL SUCCESS IN RESTAURANTS & CAFE BARS
if you are considering buying an existing business or starting from scratch, this easy-to-read and understand manual will help you to avoid the pitfalls, reduce the risk and achieve financial success and personal satisfaction in your food service venture.
Contents:
- Introduction
- Finding the Site
- Business Structures
- Financing Your Project
- Operating the Business
- Sales Concepts
- The Relationship Between Cost, Sales Volume & Profit
- Down to Basics
- Menu Weighting
- Bringing Them In
- Influencing Purchases
- Sales
- Forecasts
- Staff Planning
- Cost Controls
- Non-Controllable Costs.
74 pages, coil bound - $52.80 Inc GST.
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ACHIEVING FINANCIAL SUCCESS IN MOTELS
Practical guidelines show how to achieve maximum profit in the purchase and operation of tourist accommodation. Explanations of the various issues are based on case studies
Contents:
- Introduction
- Major Accommodation Sectors
- Fundamental Ingredients
- Business Structures
- Financing the Project
- Establishing Feasibility
- Financial Statements
- Facility Checklist
- Accounting & Management Systems
- The Profit Drivers
- Capital Planning
- Operating the Business
- Building the Business
- Bringing it Together
- Conclusion
73 pages, coil bound - $52.80 Inc GST
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HOW TO ADVERTISE & PROMOTE TOURISM BUSINESSES
This popular manual is designed to assist operators of smaller tourism businesses with limited budgets to achieve greater effectiveness in marketing activities.
Contents:
- Know Your Business
- Competitor Analysis
- Analysing Your Market
- How to Write an Advertisement
- Print & Electronic Media Advertising
- Tourism & the Internet
- Making Sales Calls to Booking Agents
- Participating in Trade & Consumer Shows
- Marketing by Mail
- Preparing Submissions to Tour Operators
- How to Deal with Advertising Salespersons
- Checking the Effectiveness of Your Marketing
- Establishing a Marketing Budget & Marketing Plan
- Worksheets
75 pages, coil bound - $52.80 Inc GST
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HOW TO GAIN FREE MEDIA EXPOSURE TO PROMOTE YOUR TOURISM BUSINESS
- An essential reference for any tourism enterprise.
Contents:
- Understanding the Media
- How to Win Friends & Influence People in the Media
- The Perfect Media Release
- Handling an Interview
- Writing for Radio
- Live Radio
- How Tough is it to Break into Television News?
- Why Many Good Stories Never Make It
- The Silly Season & How to Exploit It
- Advertising Does Work ... Sometimes
- A Picture Paints a Thousand Words
- Language & Style
- The Journalists Code
- Glossary
62 pages, coil bound - $48.40 Inc GST
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HOW TO CONTROL THE RISKS IN TOURISM INVESTMENT
This manual provides practical guidelines to assist in minimising risk for those intending to invest in the tourism industry.
Contents:
- Introduction
- Accommodation
- Tour Operations
- Restaurants & Cafes
- The Investment Markets - an Overview
- The Risks in Real Estate Investment
- Negative Gearing
- Tourism Real Estate
- Serviced Apartments & Hotel Suites
- The Claude Hotel - A Case Study
- Management Rights
- Tourism Equities
63 pages, coil bound - $52.80 Inc GST
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Visitor Information Centre Manual
