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The Nature of Information

This section will look at information, what makes it unique as a commodity, how information and ideas are disseminated through memes and finally how effective memes can be on the internet through the process of viral marketing.

Information holds certain values not found in industrial goods. It can be argued to be;

When combined with appropriate information technologies, this results in exponential increase of information (Green, 2002). This exponential growth has been seen on the Internet through its rapid growth and use, especially over the last ten years (ISC, 2004).


Internet Factors | Memes General | Memes Selection | Viral Marketing