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Swatch have developed a new time system that has no geographical boundaries, and is a simple, innovative way for people around the ever-decreasing globe to keep in touch.
Called 'Internet Time', the day is divided into 1000 'beats', each equal to about a minute and a half. The designation for Internet Time is an '@' symbol before a 3-digit number, such as @593. Swatch have developed a series of Beat Watches, which display both conventional time and Internet time.
Internet Time is based upon midnight, winter time in Biel, Switzerland, home of the Swatch. At any given Beat, it is the same time all around the world.
For more information about Swatch Internet Time, visit the Swatch web site - click the Swatch logo above.